Financial markets are only as reliable as the prices that power them. From the opacity of OTC crypto markets to the rapid proliferation of digital asset ETFs and the tokenization of real-world assets, pricing has never been more consequential, or more contested. This panel brings together leaders from brokerage, product innovation, and trading infrastructure to explore how the industry is solving the pricing challenge across instruments, asset classes, and market structures. As more assets become tradeable and institutional adoption accelerates, the question isn't just "what is this worth?", it's "can you trust the number?"
